How Buildsy tracks visits, calls and leads

A website for a service business has one job: get people to call you or write to you. So it should be able to tell you how many people came, how many reached out, and where they came from. Every Buildsy site does that from the day it goes live, with nothing for you to set up. This is how it works.

What your site counts

Visits and the pages people read
Taps on your phone number
Contact forms that were sent
Where each of those came from

You see all of it in your admin under Insights, for the last 7, 28 or 90 days, with the change against the period before. Your own visits while you are signed in are left out, and so are the previews you open while editing, so you are never counting yourself.

Where every lead came from

Each visit is sorted by how the person arrived: a search engine, social media, an AI assistant such as ChatGPT, a link you shared in an ad or an email, another website, or straight to your address. When that visitor taps your number or sends your form, the lead carries that source with it. Open a form submission and you can see where the person came from, the first page they landed on, the pages they read and whether they were on a phone.

That is the number most owners never get: not how many people visited, but which channel produced the calls.

No cookies, and no file on anyone

Buildsy's own counting sets no cookie and stores nothing on a visitor's device. It does not keep anyone's IP address. A visitor is an anonymous tally for one day, and the key that makes that tally is thrown away within two days, so nobody, us included, can trace it back to a person. The trade is honesty about what the number means: someone who comes back tomorrow counts as a second visit, which is why we say visits and never people.

A report in your inbox

You do not have to log in to find any of this out. Once a month, or once a week if you prefer, your site emails you a short summary: visits and how they changed, your top sources and pages, your leads by source, your call taps, and the next few things worth fixing. If a period was quiet, it stays quiet rather than sending you an empty email.

What Google sees

When your site goes live we connect it to Google Search Console for you. That is Google's own record of which searches show your site, how often people click and where you rank. It appears on the Search tab a few days later, and you can star the searches you care about most to watch their position over time.

AI bots, and a nightly check

Your site also counts the AI crawlers that read it, by name and by purpose, with one switch that asks them to stay out if you would rather they did. We wrote up what that looked like on our own site. And every night the site checks itself for missing descriptions, thin pages and other basics, gives itself a score, and lists the fixes with a link to each one.

If you use Google Analytics or Google Ads

Everything above works with no Google account at all. If you do use Google Analytics, paste your measurement id on your company's Tracking tab and your site reports to it as well: page views, each sent form as a lead and each phone tap. If you advertise, add your Google Ads conversion id and its label, and Google Ads can count those leads against your campaigns, which is what lets it spend your budget on the clicks that turn into customers. There is no Tag Manager to learn and nothing to install.

This part is your choice, and it comes with a cost worth knowing: Google sets its own cookies on a site that uses it. Leave the fields empty and your site stays cookie-free.

What it will not tell you

A tap on your phone number is a tap, not a finished call, so read it as a strong hint and the form as the firm count. Someone who dials your number from memory is not counted at all. And if you compare our numbers with Google Analytics they will not match exactly, because ad blockers stop Google's tags and not ours. We would rather give you a number you can trust than one that looks bigger.

If you want a website that reports back, get in touch or see what it costs.